Let’s Cut to the Chase…
What if I told you you could negotiate three to four-figure deals weekly with your favorite brands, receive an abundance of free products, and work from anywhere with zero years of experience required? Is that something you might be interested in?
Welcome to the wonderful world of user-generated content ("UGC”). In our last discussion, I said I would list the 30+ agencies that regularly send me inbound UGC campaigns. On second thought, that seems excessive and overwhelming. Let’s narrow it down to a quality top 3. In no particular order:
If the name doesn’t give it away, this is one of the most well-known UGC agencies with many campaign opportunities ranging from name-brand companies like Cellucor’s C4 pre-workout, Dude Wipes, Path Social, and Geologie Skincare. That’s right… I did a campaign for Dude Wipes.
They pump out UGC campaigns for creators like…well, a factory. I work with them weekly and they are very professional. They typically provide full briefs with scripts and communicate via Slack. They seem to have endless campaigns so it’s steady work for creators at a solid price point. They can also up your rates as your quality improves as a creator.
Cliff Notes
- Pay range for experienced creators: $300 - $400 per campaign
- Payout methods: ACH or PayPal (rolling basis)
- Workflow: Notion (briefs), Slack (communication), Dropbox & Air (upload links)
- Campaign types: skincare, sports & fitness, lifestyle, fashion, misc.
When I think about working with A-list brands at the high end of the pay range and unmatched professionalism, I think of Nvertical. Nvertical clients are as big as they get, from TGI Fridays to Amazon Music, to Hello Fresh, and many more. I’ve had some of my biggest campaigns with Nvertical which have helped beef up my UGC portfolio and help me land additional work. Nvertical is run by former TikTok employees. They are exceptionally well-versed in the world of TikTok ads.
Cliff Notes
- Pay range for experienced creators: $300 - $800 per campaign
- Payout methods: ACH or PayPal (30-day)
- Workflow: PDF presentations (briefs), Gmail (communication), WeTransfer, Google Drive
- Campaign types: fashion, gaming, technology, food and beverage, misc.
Grapevine.ai
Grapevine works with visual creators, bloggers, and content creators. They’ve quickly become one of my favorite agencies, providing high-quality brand partnerships like Fabletics, ICON Amsterdam, and Viome to name a few. Their workflow processes are all run through a super intuitive creator portal. And yes, they utilize AI quite well. You can apply to campaigns and see live and upcoming campaigns all within the portal, and they are incredibly responsive if you have questions.
Cliff Notes
- Pay range for experienced creators: $650+ (flat-rate)
- Payout methods: Lumanu (I love this secure payment portal)
- Workflow: Grapevine.ai creator portal (briefs, communication, uploads)
- Campaign types: fashion, health, personal care, technology, food and beverage, pets, misc.
Honorable Mentions:
Subscribe and follow my socials @joshhublitz (IG, TikTok, YouTube), and feel free to message me if you’d like the best POC at these agencies. Lastly, check out our marketplace Creator Outlet where we’re helping creators sell their overflow PR products from brand deals. You’ll find some amazing deals like these all-purpose shoes from IF/THEN.
Stay creative,
Josh